Wednesday, July 30, 2008

Ad: Courage to be different...

It's amazing how W+K keeps coming up after all these years with interesting ads. Although their new campaign entitled "courage" doesn't really do anything extraordinary, it's still a great piece of advertising in what it tries to achieve. A collection of clips from the past and present, this video shows the intensity of sports and the hardships of its athletes fusing images of pain, glory, effort along with what has inspired Nike over the years. I could have done without the Christiano Ronaldo and Wayne Rooney images though...I mean, don't they still sponsor Maldini and Cantona?